What you'll do:
End to end ownership of the Uni brand on social media channels (FB, IG, LinkedIn and Twitter) to drive brand presence and salience.
Develop and implement multi-channel social media strategy. Collaborate with a multidisciplinary team of creatives, as well as across marketing, sales, and product development teams
Define KPIs against robust business and marketing objectives. Use relevant tools to measure success and pivot accordingly
Translate brand requirements into content strategy for different platforms. Plan and execute along with the internal creative team and/or creative agency.
Work with Brand, product and business teams to translate business requirements into social media objectives.
Work closely with the product and marketing team to drive key launches on social media
Guide the customer care team to craft the responses to consumer queries keeping brand and business guidelines in view
What you'll need :
Bachelor's degree in Marketing, Communications, Advertising or related field and 4-6 years of experience
Proven experience in managing brands and project management
Are committed to your own professional development and demonstrate a growth mindset
Time management and effective communication skills
Think holistically for the brand and come up with new ideas to further the brand’s positioning
Are up for new challenges- switch with ease between strategic work and the day-to-day