About the Role: As a Product Marketing Manager at Uni, you will lead the strategic marketing effortsacross our Lending Business. This role involves full ownership of the go-to-market (GTM) strategy forall lending products and credit cards and optimising both top-of-funnel (TOFU) andbottom-of-funnel (BOFU) marketing initiatives. Your goal will be to drive business outcomes byeffectively integrating user feedback, leading creative campaigns, and leveraging data-driveninsights for continuous improvement.

What you'll do at Uni:

●Develop and execute end-to-end GTM strategies for new and existing lending products.

● Lead the creative direction and communication strategies for both GTM and Business AsUsual (BAU) campaigns.

● Optimise TOFU through cross-channel promotional and reactivation campaigns,performance creative strategy and more to maximise user acquisition.

● Enhance BOFU strategies through targeted communications aimed at reducing drop-offsand increasing conversions.

● Collaborate closely with the Product and Growth teams to align GTM and BAU growthinterventions with user research insights.

● Integrate user feedback into all communications and in-funnel experiences to enhancecustomer engagement.

Whay you'll need

● A proven track record of owning and delivering business outcomes.

● Experience in developing brand and campaign strategies across various products andchannels

● Strong analytical skills with the ability to derive meaningful insights from complex data.

● Excellent leadership capabilities, with experience working with cross-functional teams todrive product adoption and market penetration.

● Ability to work effectively in a fast-paced, high-growth environment.

● Exceptional communication and stakeholder management skills.

● 6+ years of marketing experience with at least 2 years in growth or product marketing roles.

● Bachelor’s/Postgraduate degree in Marketing or a related field.

● Extensive experience in high-scale startups is preferabl