1. Campaign Strategy & Execution:

   • Develop, manage, and optimize performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
   • Plan and execute experiments (A/B testing) to refine audience targeting, creatives, and bidding strategies.

2. Budget Management:

   • Allocate and manage the marketing budget effectively to maximize ROI while adhering to CAC goals.
   • Regularly track expenses and ensure optimal cost per acquisition (CPA).

3. Data Analysis & Reporting:

   • Monitor, analyze, and report campaign performance metrics (CTR, CVR, ROI, etc.) to stakeholders with actionable insights.
   • Leverage analytics tools like Google Analytics, Mixpanel, and Tableau to measure and enhance performance.

4. SEO/SEM Management:

   • Collaborate with the content and SEO teams to enhance search engine marketing efforts.
   • Improve paid and organic search rankings to drive traffic and conversions.

5. Collaboration & Stakeholder Management:

   • Work with creative teams to develop high-performing ad copies, landing pages, and visuals.
   • Partner with the product and tech teams to optimize user journeys and conversion funnels.

6. Market & Competitor Analysis:

   • Conduct regular research to stay ahead of digital trends and competitor strategies.
   • Experiment with new channels like influencer marketing, affiliates, or programmatic ads.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 5–7 years  of experience in performance marketing, preferably in FinTech or high-growth startups.
• Expertise in Google Ads, Facebook Ads Manager, and other paid media platforms.
• Proficiency in analytics tools (Google Analytics, Mixpanel, or similar).
• Strong numerical skills with the ability to interpret data into actionable strategies.
• Excellent understanding of audience targeting, conversion tracking, and campaign optimization.
• Hands-on experience with tools like SEMrush, HubSpot, and CRM platforms is a plus.
• Strong project management, communication, and stakeholder collaboration skills.